世界热议:“我们的主营业务,GIF,不够酷了”

2022-09-22 09:52:32   来源:商业新知网

9 月 17 日据 INSIDER 报道,允许用户搜索和共享动画 GIF 文件的搜索引擎 Giphy 在一份 8 月提交给英国反垄断局( CMA )的文件中唱衰自己的主营业务,称 GIF 现已过时,且年轻用户认为 GIF 属于“婴儿潮一代”,用户和内容合作伙伴对 GIF 的兴趣都在减弱。

先生。后一个”白眉“是宁财神的朋友,曾"],[20,"自编自导《分手大师》、《恶棍天使》《银河补习班》等多个电影。","0:"rgb(51%2C%2051%2C%2051)""],[20,"n","24:"0w5O"|direction:"ltr""],[20,"n","24:"cFtW"|direction:"ltr""],[20,"除此之外,宁财神还在《龙门客栈》里客串过"],[20,"大侠俞白眉","8:1"],[20,"来镖局比武。"],[20,"n","24:"QbN7"|direction:"ltr""],[20,"n","24:"F06U""],[20,"4、大狗123是导演的“加戏”","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"n","direction:"ltr""],[20,"曾在剧中客串的巨型大狗123,把盗圣吓到腿软,原本没有它的戏份。","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"123是导演","8:1"],[20,"尚敬自己的狗","0:"rgb(51%2C%2051%2C%2051)"|31:10|8:1"],[20,",临时增加这段戏,来源于拍戏时的突发奇想。","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"n","24:"sGDa"|direction:"ltr""],[20,"n","24:"ByvW"|direction:"ltr""],[20,"5、吃不饱的老白和使劲吃的李大嘴"],[20,"n","direction:"ltr""],[20,"为了贴合盗神“帅气”的人设,白展堂都"],[20,"被导演逼着减肥,","31:2"],[20,"每次剧组吃饭的时候都被提醒不要多吃。有一次,全剧组的人都闹肚子,就白展堂没事,因为他基本没吃什么。"],[20,"n","24:"T5BP"|direction:"ltr""],[20,"n","24:"YFw5"|direction:"ltr""],[20,"老白吃不饱,李大嘴却被要求多吃点","8:1"],[20,"。导演觉得李大嘴既然是一个厨子,有大肚子才更加贴合形象,所以无论在剧内外,李大嘴都是吃得最多的。而开拍前,李大嘴其实已经胖了快30斤。"],[20,"n","24:"c0my"|direction:"ltr""],[20,"n"],[20,{"gallery":"https://uploader.shimo.im/f/eKzTanGuYNYOOtdx.png!thumbnail"},"29:0|30:0|3:"632"|4:"auto"|crop:""|frame:"none"|ori-height:"632"|ori-width:"632""],[20,"n","24:"xypU""],[20,"n","24:"vYfm""],[20,"6、抱佛脚的芙蓉女侠和扫地"],[20,"n","24:"CJc0"|7:3|direction:"ltr""],[20,"在《武林外传》之前,姚晨没有拍过古装戏,所以为了演好芙蓉女侠,她特意找人学了几招。但开拍之后,她发现,"],[20,"自己最重要的演出工作是扫地和擦桌子","8:1"],[20,"。"],[20,"n","24:"ig9i"|7:3|direction:"ltr""],[20,"n","24:"xEX7"|7:3|direction:"ltr""],[20,{"gallery":"https://uploader.shimo.im/f/DkPRpNY6aLLnpZJF.png!thumbnail"},"29:0|30:0|3:"396"|4:"auto"|crop:""|frame:"none"|ori-height:"297"|ori-width:"396""],[20,"n","24:"ttfO"|7:3|direction:"ltr""],[20,"n","24:"2UpJ"|7:3|direction:"ltr""],[20,"7、“子曾经曰过”的真博士"],[20,"n","24:"GP8z"|direction:"ltr""],[20,"和姚晨一样,为了贴合“吕秀才”这个角色,扮演者喻恩泰曾背下了整部《论语》,并熟读四十多万字的《论语今读》。"],[20,"n","24:"BKMk"|direction:"ltr""],[20,"n","24:"7UkF"|direction:"ltr""],[20,"不过,真正拍戏时,导演告诉他,全剧能用上的只有“子曾经曰过”这五个字。"],[20,"n","24:"YQVP"|direction:"ltr""],[20,"n","24:"lA9J""],[20,{"gallery":"https://uploader.shimo.im/f/LYHHy1Ek7iOqq1EC.gif"},"29:0|30:0|3:"320"|4:"auto"|crop:""|frame:"none"|ori-height:"216"|ori-width:"320""],[20,"n","24:"pWOC""],[20,"n","24:"ZIdN""],[20,"后来,喻恩泰拿到3个博士学位:"],[20,"上戏表演硕士,导演博士;中戏表演、导演艺术研究博士,拿全额奖学金在牛津大学读莎士比亚戏剧。","8:1"],[20,"n","24:"TUu4"|direction:"ltr""],[20,"n","24:"5QX9"|direction:"ltr""],[20,"8、邱小东成了真学霸"],[20,"n","24:"HMiI"|direction:"ltr""],[20,"除了吕秀才以外,《武林外传》里还有一个博士生。"],[20,"n","24:"VSxa"|direction:"ltr""],[20,"n","24:"SVdQ"|direction:"ltr""],[20,"2019年,网友发现,在剧中饰演邱小冬的李乐衡"],[20,"正在哈佛法学院攻读法律博士生","8:1"],[20,"。"],[20,"n","24:"2f7j"|7:3|direction:"ltr""],[20,"n","24:"GFKU"|7:3|direction:"ltr""],[20,"9、真正的“武林高手”莫小贝"],[20,"n","direction:"ltr""],[20,"作为“武侠大片”,《武林外传》并没有武术指导"],[20,"。莫小贝不愧是赤焰狂魔,因为她是全剧组唯一会点拳脚功夫的演员。","8:1"],[20,"n","direction:"ltr""],[20,"n","24:"1vMf%2ChT8G"|direction:"ltr""],[20,{"gallery":"https://uploader.shimo.im/f/K75VGHe5YmY5BW2D.png!thumbnail"},"29:0|30:0|3:"396"|4:"auto"|crop:""|frame:"none"|ori-height:"235"|ori-width:"396""],[20,"n","24:"Zaqm"|direction:"ltr""],[20,"n","24:"zx3e"|direction:"ltr""],[20,"不过,她所有的武术功底也就是在学校学的长拳。导演"],[20,"尚敬说,","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"你让她多耍一套,她都不会。"],[20,"n","24:"8zDC"|direction:"ltr""],[20,"n","24:"SG5R""],[20,"10、“娘娘腔”师兄祝小芸其实是个作家"],[20,"n","24:"Og2s"|direction:"ltr""],[20,"“衡山后学祝小芸有礼~”","8:1"],[20,"n","24:"7Jlm"|direction:"ltr""],[20,"n","24:"nJna"|direction:"ltr""],[20,"“娘娘腔”师兄祝小芸由作家唐浚客串,就读于上海戏剧学院t电视编导专业,在还没正式毕业之前,他就已经拿到了"],[20,"全国广告节金奖。","0:"rgb(51%2C%2051%2C%2051)""],[20,"n","24:"knhx"|direction:"ltr""],[20,"n","24:"y2Y6"|direction:"ltr""],[20,"2011年,由","0:"rgb(51%2C%2051%2C%2051)""],[20,"孙红雷和黄磊主演,"],[20,"他一手编剧、创意、策划的电视剧《男人帮》在五大卫视联手播出,他因此也被称为都市“最雅痞的作家”。","0:"rgb(51%2C%2051%2C%2051)""],[20,"n","24:"LbEA"|direction:"ltr""],[20,"n","24:"onLJ""],[20,"11、"],[20,"“谢步东”的宁财神","31:2"],[20,"n","24:"9TKW"|direction:"ltr""],[20,"由于计划有变,后40集边写边拍。即使是有才的宁财神也会遇到卡壳的适合,所以在《武林外传》的最后,出现了一个"],[20,"特别不靠谱的捕头“谢步东”,","31:2"],[20,"其实是“写不动”的谐音。","31:2|8:1"],[20,"n","24:"Cu2E"|direction:"ltr""],[20,"n12、因为房贷多出来的40集和“消失”的后80回"],[20,"n","24:"7VZC"|direction:"ltr""],[20,"《武林外传》原本计划只拍40集,但是当时宁财神刚刚"],[20,"买了房,还房贷压力很大,于是他咬着牙又写了40集。","31:2"],[20,"n","24:"y1QM"|direction:"ltr""],[20,"n","24:"38P9"|direction:"ltr""],[20,"最后一集以"],[20,"“前八十回完”","8:1"],[20,"结束,那还会有后八十回吗?佟掌柜说过,幻境再美终是梦,珍惜眼前始为真。"],[20,"n","24:"LVmr"|direction:"ltr""],[20,"n","24:"qHFR""],[20,{"gallery":"https://uploader.shimo.im/f/CtSkv2L8RrI6v6Ve.png!thumbnail"},"29:0|30:0|3:"677"|4:"auto"|crop:""|frame:"none"|ori-height:"567"|ori-width:"677""],[20,"n","24:"cIoR""],[20,"n","24:"U9sY""],[20,"13、简陋的、和没有出现过场景"],[20,"n","24:"6f4r"|direction:"ltr""],[20,"由于经费有限,剧组的场景布置其实非常简陋。"],[20,"n","24:"fbzB"|direction:"ltr""],[20,"n","24:"HGAo"|direction:"ltr""],[20,"佟掌柜的房间其实只是一扇门,一推开门就是厨房,所以看不到有人推门进来或出去。后院的那口正德年间的古井,实际是个桶。小郭和秀才的约会地方屋顶,就是平地上搭的台子。","31:2"],[20,"n","24:"hLEz"|direction:"ltr""],[20,"n","24:"1Cub"|direction:"ltr""],[20,"除此之外,十八里铺和五十里外的左家庄从来没有出现过,因为"],[20,"真正的布景只有同福客栈。","8:1"],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data-copy-origin="https://shimo.im">

很少有公司会明确表明自己的业务过时,Giphy的这种陈述主要是为确保其过去与Meta的交易。


(相关资料图)

2020年6月,Meta将收购Giphy的消息披露,一个月后CMA开始审查。之后其命令Meta在2021年11月售出Giphy,因为两者的合并将减少社交媒体平台间的竞争。

然上个月,一家法院在发现CMA没有在最终报告前向 Meta 提供足够的信息披露后,停止了 CMA 对 Giphy 的强制出售。CMA必须重新提交报告,然后才能要求完成撤资。

然而,Giphy 提示监管机构,自宣布收购以来,其业务在两年内已经疲软,可能很难找到另一位买家,任何出售都会带来“相当大的风险”。其顾问摩根大通曾尝试将其业务出售给亚马逊、苹果、Snap、Twitter、TikTok所有者字节跳动和Adobe,但在 2020 年举行初步谈判后,所有人都拒绝购买。

不过,Giphy对GIF和自身处境的悲观描述或许不只是一种策略。 互联网文化作家Ryan Broderick也认为GIF和Z世代间存在代沟:“GIF 感觉非常过时。它们从来都不容易制作,而且在移动设备上也不能很好地运行。”

1989年,GIF早于智能手机和社交媒体诞生,它作为向网页添加动画的一种简单方法和迅速流行,但它渐渐被其他显示图片的方式取代。

2010年初,随着博客平台Tumblr的发展,GIF作为快网速下分享短片的一种简单方式迎来迎来复兴。

在这个鼎盛期,制作、发布GIF甚至可以成为一份全职工作。 专职GIF创作者通常会以最新的电视节目为素材,快速建基础可分享的片段并在高帧率和小容量上做好平衡。

先生。后一个”白眉“是宁财神的朋友,曾"],[20,"自编自导《分手大师》、《恶棍天使》《银河补习班》等多个电影。","0:"rgb(51%2C%2051%2C%2051)""],[20,"n","24:"0w5O"|direction:"ltr""],[20,"n","24:"cFtW"|direction:"ltr""],[20,"除此之外,宁财神还在《龙门客栈》里客串过"],[20,"大侠俞白眉","8:1"],[20,"来镖局比武。"],[20,"n","24:"QbN7"|direction:"ltr""],[20,"n","24:"F06U""],[20,"4、大狗123是导演的“加戏”","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"n","direction:"ltr""],[20,"曾在剧中客串的巨型大狗123,把盗圣吓到腿软,原本没有它的戏份。","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"123是导演","8:1"],[20,"尚敬自己的狗","0:"rgb(51%2C%2051%2C%2051)"|31:10|8:1"],[20,",临时增加这段戏,来源于拍戏时的突发奇想。","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"n","24:"sGDa"|direction:"ltr""],[20,"n","24:"ByvW"|direction:"ltr""],[20,"5、吃不饱的老白和使劲吃的李大嘴"],[20,"n","direction:"ltr""],[20,"为了贴合盗神“帅气”的人设,白展堂都"],[20,"被导演逼着减肥,","31:2"],[20,"每次剧组吃饭的时候都被提醒不要多吃。有一次,全剧组的人都闹肚子,就白展堂没事,因为他基本没吃什么。"],[20,"n","24:"T5BP"|direction:"ltr""],[20,"n","24:"YFw5"|direction:"ltr""],[20,"老白吃不饱,李大嘴却被要求多吃点","8:1"],[20,"。导演觉得李大嘴既然是一个厨子,有大肚子才更加贴合形象,所以无论在剧内外,李大嘴都是吃得最多的。而开拍前,李大嘴其实已经胖了快30斤。"],[20,"n","24:"c0my"|direction:"ltr""],[20,"n"],[20,{"gallery":"https://uploader.shimo.im/f/eKzTanGuYNYOOtdx.png!thumbnail"},"29:0|30:0|3:"632"|4:"auto"|crop:""|frame:"none"|ori-height:"632"|ori-width:"632""],[20,"n","24:"xypU""],[20,"n","24:"vYfm""],[20,"6、抱佛脚的芙蓉女侠和扫地"],[20,"n","24:"CJc0"|7:3|direction:"ltr""],[20,"在《武林外传》之前,姚晨没有拍过古装戏,所以为了演好芙蓉女侠,她特意找人学了几招。但开拍之后,她发现,"],[20,"自己最重要的演出工作是扫地和擦桌子","8:1"],[20,"。"],[20,"n","24:"ig9i"|7:3|direction:"ltr""],[20,"n","24:"xEX7"|7:3|direction:"ltr""],[20,{"gallery":"https://uploader.shimo.im/f/DkPRpNY6aLLnpZJF.png!thumbnail"},"29:0|30:0|3:"396"|4:"auto"|crop:""|frame:"none"|ori-height:"297"|ori-width:"396""],[20,"n","24:"ttfO"|7:3|direction:"ltr""],[20,"n","24:"2UpJ"|7:3|direction:"ltr""],[20,"7、“子曾经曰过”的真博士"],[20,"n","24:"GP8z"|direction:"ltr""],[20,"和姚晨一样,为了贴合“吕秀才”这个角色,扮演者喻恩泰曾背下了整部《论语》,并熟读四十多万字的《论语今读》。"],[20,"n","24:"BKMk"|direction:"ltr""],[20,"n","24:"7UkF"|direction:"ltr""],[20,"不过,真正拍戏时,导演告诉他,全剧能用上的只有“子曾经曰过”这五个字。"],[20,"n","24:"YQVP"|direction:"ltr""],[20,"n","24:"lA9J""],[20,{"gallery":"https://uploader.shimo.im/f/LYHHy1Ek7iOqq1EC.gif"},"29:0|30:0|3:"320"|4:"auto"|crop:""|frame:"none"|ori-height:"216"|ori-width:"320""],[20,"n","24:"pWOC""],[20,"n","24:"ZIdN""],[20,"后来,喻恩泰拿到3个博士学位:"],[20,"上戏表演硕士,导演博士;中戏表演、导演艺术研究博士,拿全额奖学金在牛津大学读莎士比亚戏剧。","8:1"],[20,"n","24:"TUu4"|direction:"ltr""],[20,"n","24:"5QX9"|direction:"ltr""],[20,"8、邱小东成了真学霸"],[20,"n","24:"HMiI"|direction:"ltr""],[20,"除了吕秀才以外,《武林外传》里还有一个博士生。"],[20,"n","24:"VSxa"|direction:"ltr""],[20,"n","24:"SVdQ"|direction:"ltr""],[20,"2019年,网友发现,在剧中饰演邱小冬的李乐衡"],[20,"正在哈佛法学院攻读法律博士生","8:1"],[20,"。"],[20,"n","24:"2f7j"|7:3|direction:"ltr""],[20,"n","24:"GFKU"|7:3|direction:"ltr""],[20,"9、真正的“武林高手”莫小贝"],[20,"n","direction:"ltr""],[20,"作为“武侠大片”,《武林外传》并没有武术指导"],[20,"。莫小贝不愧是赤焰狂魔,因为她是全剧组唯一会点拳脚功夫的演员。","8:1"],[20,"n","direction:"ltr""],[20,"n","24:"1vMf%2ChT8G"|direction:"ltr""],[20,{"gallery":"https://uploader.shimo.im/f/K75VGHe5YmY5BW2D.png!thumbnail"},"29:0|30:0|3:"396"|4:"auto"|crop:""|frame:"none"|ori-height:"235"|ori-width:"396""],[20,"n","24:"Zaqm"|direction:"ltr""],[20,"n","24:"zx3e"|direction:"ltr""],[20,"不过,她所有的武术功底也就是在学校学的长拳。导演"],[20,"尚敬说,","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"你让她多耍一套,她都不会。"],[20,"n","24:"8zDC"|direction:"ltr""],[20,"n","24:"SG5R""],[20,"10、“娘娘腔”师兄祝小芸其实是个作家"],[20,"n","24:"Og2s"|direction:"ltr""],[20,"“衡山后学祝小芸有礼~”","8:1"],[20,"n","24:"7Jlm"|direction:"ltr""],[20,"n","24:"nJna"|direction:"ltr""],[20,"“娘娘腔”师兄祝小芸由作家唐浚客串,就读于上海戏剧学院t电视编导专业,在还没正式毕业之前,他就已经拿到了"],[20,"全国广告节金奖。","0:"rgb(51%2C%2051%2C%2051)""],[20,"n","24:"knhx"|direction:"ltr""],[20,"n","24:"y2Y6"|direction:"ltr""],[20,"2011年,由","0:"rgb(51%2C%2051%2C%2051)""],[20,"孙红雷和黄磊主演,"],[20,"他一手编剧、创意、策划的电视剧《男人帮》在五大卫视联手播出,他因此也被称为都市“最雅痞的作家”。","0:"rgb(51%2C%2051%2C%2051)""],[20,"n","24:"LbEA"|direction:"ltr""],[20,"n","24:"onLJ""],[20,"11、"],[20,"“谢步东”的宁财神","31:2"],[20,"n","24:"9TKW"|direction:"ltr""],[20,"由于计划有变,后40集边写边拍。即使是有才的宁财神也会遇到卡壳的适合,所以在《武林外传》的最后,出现了一个"],[20,"特别不靠谱的捕头“谢步东”,","31:2"],[20,"其实是“写不动”的谐音。","31:2|8:1"],[20,"n","24:"Cu2E"|direction:"ltr""],[20,"n12、因为房贷多出来的40集和“消失”的后80回"],[20,"n","24:"7VZC"|direction:"ltr""],[20,"《武林外传》原本计划只拍40集,但是当时宁财神刚刚"],[20,"买了房,还房贷压力很大,于是他咬着牙又写了40集。","31:2"],[20,"n","24:"y1QM"|direction:"ltr""],[20,"n","24:"38P9"|direction:"ltr""],[20,"最后一集以"],[20,"“前八十回完”","8:1"],[20,"结束,那还会有后八十回吗?佟掌柜说过,幻境再美终是梦,珍惜眼前始为真。"],[20,"n","24:"LVmr"|direction:"ltr""],[20,"n","24:"qHFR""],[20,{"gallery":"https://uploader.shimo.im/f/CtSkv2L8RrI6v6Ve.png!thumbnail"},"29:0|30:0|3:"677"|4:"auto"|crop:""|frame:"none"|ori-height:"567"|ori-width:"677""],[20,"n","24:"cIoR""],[20,"n","24:"U9sY""],[20,"13、简陋的、和没有出现过场景"],[20,"n","24:"6f4r"|direction:"ltr""],[20,"由于经费有限,剧组的场景布置其实非常简陋。"],[20,"n","24:"fbzB"|direction:"ltr""],[20,"n","24:"HGAo"|direction:"ltr""],[20,"佟掌柜的房间其实只是一扇门,一推开门就是厨房,所以看不到有人推门进来或出去。后院的那口正德年间的古井,实际是个桶。小郭和秀才的约会地方屋顶,就是平地上搭的台子。","31:2"],[20,"n","24:"hLEz"|direction:"ltr""],[20,"n","24:"1Cub"|direction:"ltr""],[20,"除此之外,十八里铺和五十里外的左家庄从来没有出现过,因为"],[20,"真正的布景只有同福客栈。","8:1"],[20,"n","24:"Z1PV"|direction:"ltr""],[20,"n","24:"JYxZ""],[20,"14、郭芙蓉距离还完债还有4年","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"n","direction:"ltr""],[20,"2006年,初入江湖的女侠郭芙蓉,怒闯七侠镇同福客栈,“行侠仗义”后,欠下48两7钱。","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"n","direction:"ltr""],[20,"n","24:"lm0I"|direction:"ltr""],[20,"在《武林外传》里,1两银子等于10钱,郭芙蓉每月的工资是2钱,为了还债,她需要在同福客栈打工20年。","0:"rgb(51%2C%2051%2C%2051)"|31:10"],[20,"n","direction:"ltr""],[20,"n","24:"IFoc"|direction:"ltr""],[20,"现在已经过去16年了,郭芙蓉还剩4年就还完债了!","0:"rgb(51%2C%2051%2C%2051)"|31:10|8:1"],[20,"n","direction:"ltr""],[20,"n","24:"E3zF""],[20,{"gallery":"https://uploader.shimo.im/f/CLRT216CB81XJdDF.png!thumbnail"},"29:0|30:0|3:"625"|4:"auto"|crop:""|frame:"none"|ori-height:"473"|ori-width:"625""],[20,"n","24:"6P8v""],[20,"n","24:"2GKB"|direction:"ltr""],[20,"n","24:"g7OP"|direction:"ltr""]]" data-copy-origin="https://shimo.im">2021年排名第一的gif是美剧The Office中角色Stanley的缓慢放大

也是在这一背景下, “GIF搜索引擎”Giphy在2013年成立。 该公司从网络上收集了超过三十万个GIF文件,并对它们进行分类,以帮助用户找到适合的GIF。

联合创始人Jace Cooke曾在接受Daily Dot时透露公司建立的灵感:“Giphy 是在与我的项目合作伙伴 Alex Chung 共进早餐时想到的……我们都无法克服寻找和分享 GIF 的麻烦,并认为我们可以做点什么。”

Giphy的确为用户带来了不少便利,只需要输入自己此刻的情绪,就可以找到能让一切心情“尽在不言中”的GIF,但有人认为这种分类方法催化了GIF创作的消亡。

互联网文化作家Brian Feldman在2020年表示,“Giphy 的搜索工具导致 gif 文化变得浅显单调……适用于 Google 的相同原则似乎也适用于 Giphy:如果你不在前三名的结果中,你还不如不存在。GIF变得扁平化并且不那么多样化。”

除此之外, 技术问题、版权问题、短视频等的竞争……这些也让GIF在Z世代的交流表达中处境尴尬。

你喜欢用GIF吗?

关键词: 武林外传 同福客栈

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